How to Set Up a Group and advertise on facebook

How to Set Up a Group and advertise on facebook To set up a group, go to http://www.facebook.com/groups.php and click “Create a New Group” in the top right hand corner of the webpage. Fill out the basic group information, including name, network (best to choose “Global” to make your group available to all Facebook users, and group type (such as Business, Geography, Just for Fun). Once you have your group, you can edit your group, add/remove functionality (links, photos, etc.), create events, designate administrators, or invite your friends to join. How to Advertise on Facebook Facebook ads allow you to promote your business, get more fans for your business Page, and drive more leads for your sales team. Facebook ads allow you to advertise a website or content you manage on Facebook (like a group, Page, or event). The ad creation and management tools are very similar to the Google AdWords interface. To get started, go to http://www.facebook.com/advertising and click “Create an Ad”. (Note: you must be logged in to create an ad.) Follow the step-by-step instructions to create your ad. First, choose your destination URL. This can be an external website or something you already on Facebook, such as a Facebook Page, Group, or Event. Enter the title and description for your ad and choose an image (images are recommended because they increase click-through rate). The second step is to choose your targeting options. Your ad is more likely to perform better and continue running successfully if it is being displayed to the users who are most likely to be interested in your product or service. Select the country you would like your ad to be displayed in. You can choose up to 25 countries, but note that if you target more than one country, you won't be able to refine your targeting to specific cities. Next, choose the demographics you would like to target. You can also target people by likes/interests, and connections on Facebook. Determine the size of your target market and reach of your ad as you select filters and customization options. For the last step, select a payment type and budget for your ad campaign. If you'd like to see what Facebook recommends you bid for each click (CPC) or thousand impressions (CPM), scroll down to the “Pricing” section. The "bid estimator" will show you the range of bids that are currently winning the auction among ads similar to yours. If you would like to set a different bid, click on “Advanced Mode”. This is how you can advertise your business on facebook. Facebook has built-in analytics to help track ad performance in terms of number of impressions, clicks, and click through rate. Run multiple ad variations at the same time and use the ads manager to determine which ones deliver the best results for your business.