If you are willing to identify and filter out bad leads from your lead generation system because you don't want people that are not your potential clients and do not want people who are not qualified prospects for your service to affect your lead generation by making you to have bad lead generation or unwanted leads in your lead generation system, so if you are using landing pages to give away free content and you want to separate qualified leads from freebies seekers , then follow this step by step instructions.
(1) Make change of using TO GET to TO SEE IF YOU QUALIFY . These will clearly indicate that you are the one who determines if they are going to get the freebies not them.
(2) You should come up with a separate check box they can use to request more information on your product and service. If they only check on the box for the freebie alone and do not check on the box for more information on your product and services then you know they are a bad lead and you do not waste too much time on these kind of people.
(3) Require their website from them and by you clicking on it you would know if they are real prospect for you after seeing the content of their website.
(4) When they give you what is not relevant to what you asked for when filling fields of the form you know they are not your prospect and you don't send them anything.
(5) You should make phone number and email address required fields.So when the information is not correct or fake you should know they are not your prospect and they are not a good lead.
(6) Make it optional for them to give you their job tittle , but if you were given no tittle then its a good indication that they are not a good lead or prospect.
These are the things to look out for vividly to identify and filter out bad leads from your lead generation system.
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