How To Use Facebook For Business

How To Use Facebook For Business Apart from individuals creating personal profiles and engaging in the Facebook community, business users can also create a Page for their business or a Group for a community of users.This are the two ways to use facebook for business ,so in this post am going to talk about how you can promote your business with a page on facebook. How to Set Up a Page A Page is similar to a Profile except that it is, by default, public and users can become a “fan” of your Page without first requiring approval from the Page admins. Creating a Page is completely free but will require your time to build and maintain. To get started, visit www.facebook.com/pages/create.php (Note: you must be logged in to create a Page.) You will walk through a simple wizard to create your Page and you will fill out your Page as if you are filling a Profile. Click on “Edit Page” or “Edit Information” on the Info tab to add information about your business like your website, a short description, products, and so on. Add your logo as the photo for your Page. Take advantage of some of the features of business Pages like the discussion board to engage your fans. When you’re ready to publish your Page, so that it will go public on facebook, make sure to hit the “Publish” button to make your Page public. As the administrator, your name and profile will not show up anywhere on your Page. You are the behind-the-scenes manager. When you post new information or respond to a discussion thread, it will appear to be posted by your company rather than you personally. You can designate multiple administrators as well to help with the maintenance of your Page. In addition to being the administrator of your Page, you will want to become a fan. Once you become a fan, you will be listed among all the other fans on your Page and all the Pages of which you are a fan will show up on your profile giving your business more visibility to your network. How to Promote a Page Now that you’ve built your Page, you need to get some fans. Here are a few ideas to get you started. 1. Create an engaging Page. Use applications like the discussion board and YouTube video box to add more interesting and engaging content to your Page. Give users a reason to become a fan of your Page and engage with you. 2. Leverage the viral nature of Facebook – the news feed. The added benefit of creating an engaging page is that every time a fan engages with your page – from becoming a fan to posting a comment to attending an event – that activity is published to their “news feed” which is seen by all of their friends on Facebook. When a user first logs into Facebook, they see a feed of their friends’ recent activity, so each and every activity of your fans on your page gets shared with a greater network, giving your business more visibility. 3. Draw on your existing network. You most likely already have email subscribers and blog readers – so make sure they know that they can now become a fan of your business on Facebook. Consider emailing your opt-in mailing list, including a link to your page in your email signature, blogging about your Facebook page, and posting a link or badge to your page on your website or blog. 4. Make your Page publicly searchable. By default, your Page will be public so that it can get indexed by search engines and give you the opportunity to drive organic search traffic to your Page. If you don’t notice your page showing up in searches, make sure you have set it to be publicly indexed and searchable. Go to Edit Page and then Settings and set your page to be “Published (publicly visible).” 5. Use Facebook Ads for an extra push. Facebook ads allow you to advertise a website or something on Facebook, including Pages, groups, and events. If you’re familiar with Google Adwords, the system for building and running ads on Facebook is very similar. A later section will dive deeper into how to set up and optimize Facebook Ads. This are the way you can use a facebook page for business and make your business known by so many people you know facebook has over millions of active users ,dont just facebook just for fun also grow your business on facebook.